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The Special Carpet Company Ltd
trading as: All Floors 'n' Rugs
Unit 1 10 Oxford Street
Oakengates
Telford    TF2 6AA
Shropshire
United Kingdom

Telephone 01952 61 81 91
Fax: 01952 222 151
email - Click Contact Us

Contact Us
 Telford Shop Location

Photos of Oxford Street Premises:
                               
(Shop & Warehouse - 1500 sq ft with easy parking for 10 cars)

Front of Store (Oxford Street)

Shop throgh Front Door

RHS Shop from Front of Store

LHS Shop from Front of Store

Shop from Rear Office

Rear Warehouse Showroom Area

Vinyl Stands

Laminate & Wood Stands

Rear of Warehouse by Loading Bay

Our Van - We offer a free consultation, measuring and detailed quote service

Typical Quote (i.e. Full Quote - No Nasty Surprise)

Typical Invoice (i.e. precise details)

We have the 'Right Tools' for the Job

We computer Plan Carpet Floor Coverings to reduce waste

We Computer Plan Laminate & Wood to reduce waste

Introduction:

Welcome to - The Special Carpet Company Ltd trading as All Floors n Rugs in Oxford Street Oakengates. (with substantial free parking for customers behind our store).

We have now been in Oakengates since June 2004 (Originally in Horton Court Horton Wood (2002-4) and then Limes Walk Oakengates (2004 - 2009) and more recently in a much bigger store in Oxford Street (since Sept 2009) ).

We remain as ever: 'Proud to be at your Feet'

We exist to expertly meet the floor coverings demands of residences and businesses within Oakengates and surrounding areas. 

Please come and visit us - We feel we have the best value for money floor covering in this area - So whatever your requirement - just give us a visit ! (or give us a ring on Telford 618191 for our home free consultation and quote service.) 

We supply the following specially selected floor coverings - Axminster, Wilton, Twist, Saxony, Shag Pile & Wool plus Natural and Bathroom Carpets plus Wood, Engineered Wood, Laminates (including an 100% plastic resin laminate for bathrooms and wet areas) and Vinyl flooring (including Elease a plank vinyl system) =- to go over ceramic tiles without liftin them), Famous brands like: Crucial Trading, Brintons, Ryalux, Pownall, Adams, Whitestone Weavers, Flotex, William Lomas, Balterio, Armstrong, Leolan plus lots and lots of more affordable Budget Brands. 

We also stock the following types of rugs: oriental, modern, contemporary, synthetic, hand made, plain, designer, circular, runners, sheepskins, shaggy leather, machine made, traditional, natural fibre and children’s rugs. (About 600) 

We continue to set ourselves apart from our competition by offering wow-factor and affordable/good value flooring coverings to our local customer base.

We fit all our floor coverings - as recommended by manufacturers/British Standards and are: a Registered Specialist Retailer with the Carpet Foundation; an Associate Member of the National Institute of Carpet & Floor Layers and a Member of the Oakengates Chamber of Trade. 

Our Sales Terms and Conditions are Office of Fair Trading (OFT) Approved.

Formation:

The Special Carpet Company Ltd was formed in November 2002:

Telford-based 'The Special Carpet Company Ltd' is the brainchild of Nigel Booth, and utilises the latest in lean and agile management techniques to set a competitive edge in its marketplace, providing high quality products in a wide variety of styles.

Nigel, who lives in Apley - Telford, left his job as a director of a Kidderminster-based carpet company to start up The Special Carpet Company Ltd - ie.  he decided to realise his dream of running his own retail carpet business having gained appreciable inside knowledge of the carpet manufacturing and retail industry,

With absolute perfection in mind he decided to call his holding company - The Special Carpet Company Ltd.

Nigel says – before forming The Special Carpet Company Ltd I did considerable research and found that when you walk into most retailers:

  • The array of products and pricing logic is very confusing. Why does some carpet in the store look identical to other carpet yet it is being sold at a fraction of  the price ? 
     

  • Sales representatives are often too occupied talking to themselves or other customers to give you the special attention you deserve and if you are not prepared to patiently wait around then you have to leave frustrated.
     

  • Sales representatives have very little manufacturing product knowledge and are generally focussed on a quick sale. ( ie. When Nigel asked them technical questions about the carpet - some of the replies were self fabricated and utter nonsense)
     

  • When lured to a retail outlet by an advertisement promising very cheap carpet. - Nigel found the carpet had limited availability and was probably only advertised  to get potential customers into their store - ie. Such a technique appears common and is known in the carpet trade as ‘bait and switch’. Cheap carpet had very little colour choice or is sometimes ‘seconds/reject carpet’ or manufacturers roll end waste or even non guaranteed ‘jobbed’carpet from struggling manufacturers whose quality standards are as a consequence suspect.

  • Nigel found out from friends that a promise of a home consultation mostly involved no more than a few odd samples on the back seat of a car or a few samples in a carpet delivery van. (i.e. today most retailers struggled to obtain sample books and have to rely on manufacturers point of sale)

  • Nigel found that large retail chains were are often staffed by sales personnel with little or no carpet product knowledge, Within this area the pricing, advertising and point of sale were relied upon heavily to sell the carpet. And most of the Sales personnel received bonus on the amount of carpet they sold rather than achieving a satisfied customer.
    .

  • He also found that Independent carpet retailers were often run by ex or practicing carpet fitters who could fit a carpet but had no idea of different carpet constructions and their associated  product quality levels.
     

  • Nigel found that some retailers were prepared to sell cheap synthetic or poor quality wool carpet and make all their profit from the fitting charges and over priced grippers, delivery charges and poor quality underlay.
     

  • Nigel's experience told him that Manufacturers and the National Institute of Carpet & Floor Layers felt the majority of carpet fitters were untrained  ‘and so very suspect'  carpet fitters.
     

  • He also found that 'the man in the van' carpet fitters only sell cheap low quality carpet  from samples provided by third party resellers – ie. this is because the top manufacturers and the better quality carpet wholesalers will not deal with home based fitters. So when after sales carpet complaints arise manufacturers involvement is often non existent - and the fitter has no way of satisfactorily resolving justifiable complaints..
     

  • When most carpet retailers and all independent carpet fitters receive carpet the first inspection it gets is when it is cut and fitted on their customers floor.

The top 5 attributes of The Special Carpet Company Ltd/All Floors 'n' Rugs that make it special are:

  1. The company is 100% customer focussed at all times.
     

  2. The carpet companies The Special Carpet Company Ltd deals with are all specially selected world class carpet manufacturing companies who provide quality guaranteed products. Then from such world class manufacturing companies Nigel Booth, using his in depth manufacturing experience, selects and promotes ranges of special carpet that excel with regard to value for money, product construction, colour and styling.
     

  3. The company has deliberately been set up in a lean and agile way and practices modern management improvement techniques to ensure it continually retains its competitive edge with regard to customer value for money with regard to product quality and service. It uses a computer package to estimate the precises amount of floor coverings required.
     

  4. The Special Carpet Company is an associate member of the National Institute of Carpet & Floor Layers (NICF) and thus at all times promotes the NICF’s very high standards of carpet fitting.
     

  5. The Special Carpet Company is a member of the Carpet Foundation - a group that promotes British Carpet Manufacturing Companies and as a consequence its Sales Terms and Procedures are Office of Fair Trading Approved.
     

Resume - Nigel Booth – The founder of The Special Carpet Company Ltd.

Qualifications:

  •  B.Tech (Honours) Loughborough University.
     

  •  MSc. Warwick University.
     

  • 14 years with Woodward Grosvenor & Co Ltd a Kidderminster based carpet manufacturing company.
     

  • One week carpet fitters training update at National Institute of Carpet & Floorlayers NICF training headquarters February 2003.
     

  • Associate Member of the National Institute of Carpet & Floor Layers (NICF)

Nigel gained valuable carpet manufacturing knowledge during his 14 years with Woodward Grosvenor & Co Ltd a Kidderminster based carpet manufacturing company. (Note The company was purchased by Brintons – the world largest Axminster carpet manufacturer during May 2003)

During his time with Woodward Grosvenor & Co Ltd Nigel progressed his responsibilities from production planning to his final position of Operations Director with responsibility for:

        -  The purchasing of top quality woollen carpet Yarn, and Jute, cotton & polyester carpet backing
            materials.

         -  Quality responsibilities for preparatory departments, quality weaving and quality finishing departments and all incoming raw materials and consumer complaints and returns.

         -  The scheduling, control and purchase and inspection on receipt of all imported Carpets.

         -  Full responsibility for Sales Administration and initial customer contact.

         -  Responsibility for Warehousing and Transportation.

 

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